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Fashion campaigns, editorials, and visual stories for brands, magazines, and designers.
Regal Milano asked me to step in as creative director for their campaign through Lathley Agency, and from the start we knew the city itself needed to become part of the story.
Eric from Lathley and I spent a day wandering Gastown together, mapping light, scouting streets, and chasing reflections off old windows — slowly building a plan for how the shoot would unfold.
By the end of the day we were still shooting as the sun disappeared and the sky turned pink over the buildings.
The best frames didn’t happen until the very end.
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